Umobile (ümobile), is an ad-funded mobile service owned by Smart Communications, that will be offering free load to its subscribers that agree to receive advertisements on their cell phones. There was already a similar service in Europe called Blyk, but Umobile is the first and only ad-funded mobile service provider in the Philippines and rest of Asia.

Umobile is targeting the 15 to 35 age bracket or the ‘youth and yuppies’ sector in the Philippines. Customers get P0.50 worth of pre-paid load each time a mobile ad message is received. As of now, membership is by invite only.

Important things to know about ümobile Read the rest of this entry »

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